Behind the Scenes: Designing with an Icon - an interview with our Product Designer

In our latest collaboration, we brought the beloved character Miffy to life in a new collection of blankets and knitwear. Ever wonder how our designers create such delightful products? Today, we're taking you behind the scenes with an exclusive interview with our lead product designer, Linda Twite. Discover the creative process, the challenges, and the excitement of working with an iconic character like Miffy.

Q1: Can you tell us a bit about your background and role at Namelyco?

Linda: I've been with Namelyco for 4 years now, and my role involves everything from initial concept sketches to final product development. With a background in fashion and textile design, I'm all about crafting pieces that are both super functional and totally stylish. Plus, I absolutely love working with kids and baby products—there's nothing better than creating something special for the little ones!

Q2: What was your initial reaction when you found out you’d be working on a Miffy collaboration?

Linda: I was thrilled! I have such fond memories of Miffy growing up. It was an incredible opportunity to work on such an iconic character and to bring something so special to our customers. I knew it would be a fun challenge to integrate Miffy's simplicity and charm into our products.

Q3: Can you walk us through the design process for the Miffy collection?

Linda: Sure! We start with extensive research. Understanding Miffy's history and design principles by referencing style guides was crucial. From there, we created mood boards and sketches, always keeping in mind how to stay true to the essence of Miffy while infusing our own brand's style. We experimented with different colour palettes and patterns before finalising the designs. The process is a collaborative one, working with the licensor to ensure we create designs that truly represent both Miffy and Namelyco.

Q4: What were some of the biggest challenges you faced during this project?

Linda: One of the biggest challenges was maintaining the simplicity of Miffy's design while making sure the products were still eye-catching and interesting. We wanted to make sure Miffy was instantly recognisable and that our products had that unique Namelyco vibe. It took a lot of brainstorming, tweaking, and feedback sessions to get the balance just right, but the whole team is so happy with how it turned out!

Q5: How do you ensure that the materials and craftsmanship match the iconic status of Miffy?

Linda: Quality is always a top priority for us at Namelyco. For this collection, we used our signature 100% organic cotton yarns to make sure the products are soft, durable, and safe for kids. We also took extra care with the stitching and finishing details to ensure each piece meets our high standards.

Q6: What are your favourite pieces from the Miffy collection and why?

Linda: It's hard to pick just one! But if I had to choose, I'd say the Oatmeal and Black Blanket and matching Euro Pillowcase. It beautifully captures the simplicity and charm of the character. I also like how this color works for both genders and complements most bedroom colour palettes. I also love the knit jumpers; they’re perfect for little ones to wear and feel connected to such a classic icon.

Q7: How do you hope customers will feel when they receive products from the Miffy collection?

Linda: I hope they feel a sense of nostalgia and joy. Miffy has a special place in many people’s hearts, and I hope these products bring back fond memories while creating new ones for the next generation. We want our customers to feel the love and care that went into each piece!

Our collaboration with Miffy is more than just a product line; it's a blend of timeless charm and modern design, crafted with care and dedication. We hope this collection brings as much joy to your family as it did to ours in creating it. Explore the Miffy collection today!


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